£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade plans at Bristol Airport

Monday, 24 October 2016 14:00

Following ...

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

For the travel and hospitality industry, corporate social responsibility (CSR) can help a hotel, holiday park or bed-and-breakfast to thrive by motivating employees, differentiating the business in a competitive marketplace, and providing positive stories for the interest of local and national media.

A survey from Net Impact found that 53% of workers say that “a job where I can make an impact” was important to their happiness. Interestingly, 35% would take a pay cut to work for a company committed to CSR. Therefore, by working with a charity a business could attract more prospective employees, and a good CSR track record may be necessary to recruit top-level candidates.

Charity-based activities that take place at a hotel or holiday park can showcase the establishment and its facilities to a large number of potential customers. Charity partnerships also have the power to boost customer loyalty and improve the brand image - doing business with companies that have good CSR reputations can be a preference for consumers. What’s more, charity partnerships provide positive stories and case studies for the company’s website, local media and other marketing materials.

Equally, the hospitality industry is hugely important to charities, as the donation of function and conference space, plus discounted rooms, can have a big impact when it comes to planning charity activities, fundraisers or meetings.

Give Us Time rely completely on the generosity of the travel industry to help the growing number of British military personnel and their families that are looking for assistance. The charity matches up these families with donated holidays, to provide them with much needed rest, relaxation and family time after the rigours and stresses of an operational tour.

As a trustee for Give Us Time, it is an honour to offer the soldiers and their families the chance to have a holiday, to rebuild bonds and take much needed recuperation time.

For the travel industry, working with Give Us Time can be a very cost effective way of partnering with a charity, as we ask for both high and low-season accommodation holidays to be donated. Holiday providers can also choose to donate group holidays, making a difference to many people in a short space of time.

Taking care of our military is more important than ever, and the ongoing threat of global instability reminds us that, as a nation, we must look after our service personnel. Businesses in hospitality and travel have the power make a huge difference to those deployed on operational tours and their families back home.

This year, Give Us Time is keen to establish more partnerships within the hospitality industry, who can provide holidays and lasting memories for these families. While CSR can sometimes take a back seat compared to driving sales and footfall, increasing bookings, improving facilities and training staff; leaders in travel should remember that a good CSR programme has considerable commercial benefits.

It is difficult to pick just one highlight from my time working with Give Us Time, but a stand out moment occurred in 2015 when we took 40 plus families to Bulgaria with Diamond Resorts International. There was a real sense of team spirit and many of the children had never seen snow before - the look on their faces was unforgettable. Being there in person and witnessing how happy a holiday you helped make a reality made families that have been through so much, was something I will never forget.

It has certainly made me more determined to continue helping military personnel and their loved ones re-connect.

For more information visit giveustime.org.uk

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