Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Christopher Elliot, author of the book 'Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals', recently wrote a rebuke of airline loyalty programmes in the Huffington Post.

Considering our work with Hawaiian Airlines and other travel and hospitality brands, I was perturbed by his conclusions and feel others may be wrongly persuaded by his argument. 

Elliot discussed how airline loyalty programmes are only loyal to one thing – the airline and not the customer. He mainly criticizes airlines for turning features that were once considered standard – e.g., a certain level of seat comfort – into perks that only frequent fliers can access. He also points out that loyalty programmes’ fine print gives carriers carte blanche to make any changes they want if they deem a programme “too generous.”

Of course, he’s entitled to his opinion, but here’s mine: Frequent flier programmes are very much the precursors of modern loyalty campaigns across multiple industry verticals. They’re more than 30 years old with cross-brand membership in the millions. Some 99% of business travellers, according to a recent study by Frequent Business Traveler and FlyerTalk, are members of an airline loyalty programme. So if something was grossly amiss, don’t you think there would have been a backlash by now? Travellers would have long since cried foul and federal regulators would have stepped in.

The reality is that US businesses spend $50billion on loyalty programmes, which can generate as much as 20% of their profits, every year.

Loyal to Loyalty – And to Airlines
If designed and executed correctly with the right technology and tools operating across multiple channels seamlessly in real time, loyalty programmes remain a popular way for consumers to realise value. More than that, a truly great loyalty programme rises above the points-for-rewards stereotype and delivers experiences. That’s something that airlines, like other verticals, are striving to achieve. It isn’t always about a discounted flight or extra leg room - although those perks are nice too!

Regarding the “too generous” claim? That’s up for debate. Airlines aren’t magicians and loyalty programme benefit changes are a measured response to real economic challenges. There’s a reason why so many airlines, legacy carriers and LCCs alike, have merged, filed for bankruptcy or folded completely in the last decade.

Can an airline’s loyalty programme fine print be a transparency nuisance? Sure. But that can be true in any industry. It’s a topic we addressed as it related to Citibank when two customers sued the bank on the grounds that it employed deceptive trade practices by not disclosing that frequent flyer rewards could be taxed. 

Ultimately travellers remain loyal to airlines because they’re growing more customer-aware by the day. New technologies and expanded advantages are pushing the boundaries of what’s considered a loyalty programme perk. Such innovations were on display last year at Mega Event in San Diego. Virgin America, for instance, offers priority check-in, security clearance and boarding, free checked bag allowances, digital/social rewards and an expanded purchase window for an eight-seat First Class section and complimentary best seats in the main cabin.

With expanded offerings like these, it’s no wonder why airline loyalty programmes are soaring to new success, grounded on driving the ultimate passenger experience.

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