Triple offer for London’s new musical from Encore

Triple offer for London’s new musical from Encore

Friday, 30 October 2015 07:00

Kinky Boot...

X Factor finalists Fifth Harmony to perform live at Atlantis Paradise Island

X Factor finalists Fifth Harmony to perf…

Friday, 02 October 2015 12:00

Fifth Harmony, finalists on the X Factor USA, are taking to the stage at Atlantis Paradise Island, Bahamas, on October 10 to perform live at the Atlantis Theatre.

Love2Shop vouchers from Avalon

Love2Shop vouchers from Avalon

Thursday, 01 October 2015 12:00

Avalon Waterways is offering up to £500 off per person on a choice of 2016 European cruises with a free Apple iPad mini 2 for customers booking before November 10,...

No1 Lounges unveils new Clubrooms product at Gatwick

No1 Lounges unveils new Clubrooms produc…

Thursday, 01 October 2015 07:00

No1 Lounges has announced the launch of Clubrooms, a new lounge product which offers an exclusive experience at the airport with privacy and a tailored service.

Salsa on the Seine with CroisiEurope

Salsa on the Seine with CroisiEurope

Wednesday, 30 September 2015 12:00

CroisiEurope is inviting guests to salsa their way down the Seine on a five-day Latin dance themed cruise round trip from Paris departing on October 25.

Jordan Tourism Board announces six-month marketing campaign

Jordan Tourism Board announces six-month…

Wednesday, 30 September 2015 07:00

The Jordan Tourism Board (JTB) has launched a six-month marketing campaign to highlight the destination’s hospitality, history, culture and discovery.

Iberia Group to launch Birmingham-Madrid route

Iberia Group to launch Birmingham-Madrid…

Tuesday, 29 September 2015 12:00

From March 27 next year Iberia Express will operate four flights a week to the Spanish capital.

Promote Iceland launches second phase of marketing campaign

Promote Iceland launches second phase of…

Tuesday, 29 September 2015 09:01

Promote Iceland has announced the second phase of its Inspired By Iceland year round tourism campaign, Guðmundur 2.0, bringing a host of new features to its internet service, Ask Guðmundur,...

‘Try’ a B&B during the Rugby World Cup

‘Try’ a B&B during the Rugby World C…

Friday, 25 September 2015 15:30

With an estimated 2.5m stadium visits expected over the duration of the Rugby World Cup bed-and-breakfasts and small hotels are offering fans an attractive accommodation alternative.

Cosmos Tours & Cruises issues dedicated 2016 river & coastal cruise brochure

Cosmos Tours & Cruises issues dedica…

Friday, 25 September 2015 12:00

Cosmos Tours & Cruises has launched its first dedicated River & Coastal Cruises brochure to meet the growing demand for worldwide river cruising.

WTM Travel Tech Show welcomes new exhibitors for 2015

WTM Travel Tech Show welcomes new exhibi…

Friday, 25 September 2015 07:00

The Travel Tech Show at World Travel Market will be hosting a range of new companies within the New Exhibitor Pavilion.

A pizza the action with Jet2CityBreaks

A pizza the action with Jet2CityBreaks

Thursday, 24 September 2015 15:00

Jet2CityBreaks has expanded its summer 2016 programme at Manchester Airport with the launch of another new destination, Naples City.

New Horizon fleet launch from Le Boat designed for couples & small families

New Horizon fleet launch from Le Boat de…

Thursday, 24 September 2015 12:00

Le Boat, operator of self-drive boating holidays in Europe, has unveiled a spacious new class of cruiser designed with couples and small families in mind.

Sky high savings with

Sky high savings with DoSomethingDiffere…

Thursday, 24 September 2015 07:00

Agents can pass on savings of more than 10% to their customers when booking a hot air balloon ride in Orlando with

Winter sun offerings from Rotana & Thomas Cook

Winter sun offerings from Rotana & T…

Wednesday, 23 September 2015 15:00

Rotana has teamed up with Thomas Cook to offer complimentary airport transfers and a 20% early booking reduction off holidays taken in January 2016.

Diveplanit app inspires divers to share underwater world

Diveplanit app inspires divers to share …

Wednesday, 23 September 2015 12:00

Available on the iPhone App Store, the newly launched Diveplanit app gives divers the tools to share their underwater world with friends, followers and dive buddies and to log the...

raphael-bejarWhen it comes to airlines' business models, there's no question that the last decade has been filled with turbulence – just pick your poison: rising fuel costs, political unrest, and a sluggish global economy. Fortunately ancillary revenues have done much to re-write that gloomy narrative.


But as much as ancillary revenues –both fee and serviced based – have aided airlines’ bottom lines, they’ve done so in a way that has benefitted travellers too by giving them choice: whether it’s the option to purchase weather protection insurance, seat preference, concierge services, or products designed to enhance their trip. Thanks, however, to increasing smartphone adoption rates averaging about 40% adoption in France, 42% in the US (with some demographics and income brackets at 60%) and more than 50% in both the UK and Spain, the technologies’ “always on” benefits means that travellers are reluctant to be disconnected from their mobile devices – even for the relatively short duration of a several-hour flight.

Partly due to this smartphone technological advance, there has been renewed focus on serviced-based ancillary revenue streams, as they are perceived to provide greater value versus other ancillaries that have been viewed as “nickel and diming” schemes, certainly within the United States.

Faced with this challenge, airlines have had to adapt, mining news ways to offer new services – well beyond traditional serviced-based ancillaries like travel insurance, car hire, or hotel booking. One revenue development comes from the clouds – literally. While airlines still can’t control the weather, they can help protect against a rainy day. Taking out weather protection cover gives travellers a pay out if bad weather disrupts their trip. Unlike traditional insurance though, weather protection is based on the cost mitigation formulas of large corporations and agribusinesses. For instance, if rainfall at a given location exceeds averages for the time in question or if the sun fails to show (again, at least less than what would be expected based on meteorological averages) a predetermined amount of money is automatically paid to them.

More than simply charging for a pillow or blanket, the above examples demonstrate that the airlines industry really is thinking outside the traditional ancillary revenue box. For passengers, the expression “getting there is half the fun,” was never more accurate. The other half, of course, comes down to the wealth of exciting new and sustainable ancillary revenue sources throughout the entire booking process. Travellers are eager to embrace these new offerings. Airlines must continue delivering on their needs, ensuring smooth skies for all.

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