Rocky Mountaineer extends added value offer

Rocky Mountaineer extends added value offer

Monday, 30 November 2015 17:30

Rocky Moun...

Launch of

Launch of

Monday, 30 November 2015 15:00, a new website for customers looking to book a cottage holiday, features properties across a number of different brands and offers more than 19,000 independently vetted holiday properties across...

Star Alliance launches new look for website

Star Alliance launches new look for webs…

Monday, 30 November 2015 12:30

Star Alliance has redesigned its website to offer a fresh, modern look and user friendly experience across both desktop and mobile devices, complementing the individual websites of its member airlines.

Kirker adds the Dolomites & the Canavese to Italian collection

Kirker adds the Dolomites & the Cana…

Monday, 30 November 2015 10:25

Kirker Holidays, which is celebrating 30 years of offering tailor-made itineraries to Italy in 2016, has added the Dolomites and the Canavese to its Italian programme for the first time.

Olympic Holidays: GOLD Friday for agents with £50 off promotion

Olympic Holidays: GOLD Friday for agents…

Friday, 27 November 2015 16:00

Black Friday? It’s GOLD FRIDAY from Olympic Holidays as the operator is double discounting its early season holidays by £50 per person this weekend.

Princess Cruises: Black Friday savings on 29 voyages

Princess Cruises: Black Friday savings o…

Friday, 27 November 2015 15:00

Princess Cruises has launched a four-day Black Friday offer with savings available on 29 voyages sailing next year to destinations including the Mediterranean, Scandinavia and Russia. Further reduced rates will be...

G Adventures: 100-hour Black Friday sale with £100 off trips over £1,000

G Adventures: 100-hour Black Friday sale…

Friday, 27 November 2015 14:00

G Adventures has announced a four-day sale to coincide with Black Friday and Cyber Monday.

Warner Leisure Hotels: 50% off over 5000 rooms in Black Friday sale

Warner Leisure Hotels: 50% off over 5000…

Friday, 27 November 2015 13:00

Warner Leisure Hotels is launching its first ever Black Friday Weekend this Friday giving guests the chance to save 50% off over 5000 rooms in December, January and February on...

Worldwide Dream Holidays boosts programme to BVI

Worldwide Dream Holidays boosts programm…

Friday, 27 November 2015 12:30

Worldwide Dream Villas has launched an enhanced programme to the British Virgin Islands with the addition of exclusive, world-class private villas and estates.

Club Med:  20% off all-inclusive Ski Holidays for Black Friday

Club Med: 20% off all-inclusive Ski Hol…

Friday, 27 November 2015 12:00

Club Med has unveiled its Black Friday travel deals of up to 20% off all-inclusive ski holidays, available to book until 23:59 on November 30.

Quark Expeditions: three deals for Black Friday

Quark Expeditions: three deals for Black…

Friday, 27 November 2015 11:00

In light of Black Friday, Quark Expeditions are offering a choice of three deals for travellers to save money on a wide range of polar expeditions.

Celebrity Cruises: Black Friday sailings and savings

Celebrity Cruises: Black Friday sailings…

Friday, 27 November 2015 10:00

Celebrity Cruises is offering up to £400 off a Suite Class booking or £200 off balcony accommodation as part of an exclusive seven-day Black Friday sale.

CLIA reveals plans for River Cruise Club

CLIA reveals plans for River Cruise Club

Friday, 27 November 2015 08:30

CLIA has unveiled plans for a dedicated River Cruise Club to delegates attending this year’s CLIA River Cruise Convention in Amsterdam.

Free digital marketing from SEO Travel

Free digital marketing from SEO Travel

Thursday, 26 November 2015 12:30

SEO Travel has launched a new initiative to help small travel businesses better understand the digital landscape and enable them to perform better online.

Belleair issues winter 2015/summer 2016 Worldwide brochure

Belleair issues winter 2015/summer 2016 …

Thursday, 26 November 2015 08:30

Belleair’s 2015/16 Worldwide brochure has been launched, offering a portfolio of new worldwide destinations and Cruise and Stay product.

Qantas launches group travel website for agents

Qantas launches group travel website for…

Wednesday, 25 November 2015 12:30

Qantas has launched its new Qantas Group Travel website, in the UK, enabling a simpler system for agents to process group travel bookings to Dubai, Australia and beyond.

There’s no doubt about it, 2011 will be a tough year for businesses across the UK. With government cutbacks and talks of a double-dip recession, consumer confidence and spending looks set to remain low. 
However, despite the downturn, I believe that the year ahead presents some major opportunities for the travel and tourism sectors.


Firstly, as consumers cut back on their daily and weekly luxuries, the focus on the annual holiday will become even stronger. Rather than spreading their spending over a number of smaller treats, customers are far more likely to save their income for something more worthwhile such as a holiday or travel experience. In the current climate, people are working harder and faster than ever. This, along with a somewhat gloomy outlook for next year, will only accentuate the importance of taking some time away from daily routines, enjoying a change of scenery and having a milestone to look forward to. As such, the holiday will become an even more sacred experience; one to savour and invest in.

I see a real opportunity for luxury travel brands to step forward and speak out to their customers. Though the recession has had an impact on the majority of UK consumers, there’s still a large market of more affluent holidaymakers that are seeking a high-end, luxury experience. And, as a travel operator you need to demonstrate that you can cater for this market.

At Leger Holidays, we recently took one of our luxury Silver Service coaches on a tour around the UK in order to show holidaymakers exactly what luxury coaching had to offer. The tour was a fantastic success with consumers and we were delighted with the volume of interest and bookings we took from those who experienced the coaches first hand.

We were particularly interested to see that the majority of these bookings were made for higher value and longer duration holidays. More and more of our customers are now upgrading to Silver Service and eight out of ten customers will then re-book this product again in the future. For me, this backs up our predictions for 2011 and shows that holidaymakers are still willing to spend more for a quality product they can really look forward to and enjoy.

Adding value to your products is yet another way to stand out in the recession. Customers are far savvier in today’s market and they will seek, and expect to find, a product that gives them extra bang for their buck. By giving away a free drink at dinner or an extra night in a hotel, you will open yourself up to a new market of price-conscious customers. What’s more, by showing that you understand value for money, you’re sure to engage with any current or relapsed customers too.

Finally, and perhaps most importantly, in order to survive in this market it’s imperative to invest in a strong marketing strategy. Take the opportunity to shout about your products and show your customers, partners and agents exactly what you can offer. When experiencing more challenging climates, it’s extremely tempting to reduce your marketing activity to save money. However, I personally believe that this could have a disastrous effect on your bottom line. In order to keep sales and bookings coming through the door, you need to position yourself at the front of your customers’ minds with the relevant products and messages.

To summarise, I believe that the opportunities for the travel and tourism sector are still out there and, if anything, the public’s appetite for an escape or retreat is stronger than ever. Our industry has always been very resilient with a strong ability to adapt to consumer’s need. And, in my mind, there’s no reason why 2011 should be any different.

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