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VisitNorway has  launched a new viral campaign to make the world’s longest scream in celebration of the birthday of the famous Norwegian artist Edvard Munch.

Renowned for his famous Scream painting, today marks 150 years since his birth and is the start of the official Munch year in Norway. To celebrate, VisitNorway has released a short film of  modern-day ‘scream experiences’ and is inviting people from all around the world to share their own, continuing the film and creating the world’s longest scream.

To upload your scream go to where you can watch the film and then share your favourite place or experience with the world. The submitted screams will then be added to the original film. Five gift cards for travel to and within Norway being awarded for the best entries. As the film grows, the value of the gift cards increases, up to a maximum value of £3,200.


Director of Tourism for VisitNorway, Per-Arne Tuftin, says: ‘We want people to join in the celebrations and basically make the world scream.


‘Norway is a country of exceptional natural beauty and thrilling nature experiences. From the northern lights to the midnight sun, Norway never fails to impress. We say no wonder that this is where the scream comes from.’


Being run from now until February 28, the campaign is being supported by a stream of online activity including blogging and targeted messaging across social media platforms including Facebook and Twitter.


In addition to the main prizewinners, a scream of the day will be chosen throughout the competition period, via the VisitNorway/UK Facebook page, and small prizes awarded. They will then be published each Monday.

The competition is open to anyone over the age of 18. For more information about Norway, please see


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