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ABTA touseResponsible tourism is becoming an increasingly significant consideration when booking an holiday, according to the findings published in the ABTA's Travel Trends 2019 report.

More than two-fifths (45%) of people say the sustainability credentials of their travel provider are important when booking a holiday this year – which has almost doubled over the last four years (24% in 2014).

The report is based on market information and consumer insights, revealing five key trends expected to shape holiday choices in 2019.

The increase in awareness is also reflected in holidaymakers' attitudes to companies – over a third (36%) of people would opt for one travel business over another if they have a better environmental record –  up 13% since 2014 (23%).

Responsible tourism has risen further up the agenda and is becoming an integral part of business decisions and planning, with many companies announcing plans to make holidays more sustainable in the long term. 

Examples include TUI, Intrepid and G Adventures, who have recently announced plans to further support the local economy and local workers in the destinations they travel to. Thomas Cook is looking to remove 70 million pieces of single-use plastics within the next 12 months and Eurostar is targeting a 50% reduction in plastics by 2020.

Mark Tanzer, ABTA chief executive, said: “Sustainability issues are now firmly in the minds of holidaymakers, our research shows people are increasingly conscious of the positive influence they can have through their holiday booking choices and are more mindful of the actions they take. We expect these factors to further inform where and how they holiday next year. The travel industry has been working across a range of sustainability issues for some time now and continue to develop plans and initiatives which support local communities, their economies and the environment.

“With four months to go until we leave the EU, Brexit is getting closer yet the political process is still ongoing. Despite the uncertainty, early indications show people are still booking holidays, reflecting people’s strong commitment and desire to travel.”   

The report also reveals that despite the unprecedented political turbulence and uncertainty of the past year, Britons are firmly committed to taking holidays – with forward bookings for Summer 2019 12% up on this time last year. Other major trends found are - wellness travel is on the rise, holidaymakers look to a tailor-made package and service-based technology is making travellers' lives easier.  

Visit www.abta.com to find out more.

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