Holiday Autos has hired two PR agencies to support the brand across the consumer and travel trade markets as it looks strengthen its presence in the competitive car rentals sector ahead of the busy summer holiday season.
KV Communications has been appointed to raise the brand’s profile amongst travel agents and within the industry. Company founder, Kristel Valaydon, will be leading the trade PR campaign reporting to the Anja Stolte, global head of B2B Marketing for the car rental company.
Hope&Glory PR has picked up the consumer PR brief and both agencies have been tasked with driving awareness through creative campaigning, at the same time as continuing to build the car hire broker’s reputation as an authority in the industry.
Stolte said: "We have an excellent relationship with our agents and suppliers and we are extremely grateful for their continued support. We will be launching initiatives throughout the year to provide even better value to our partners. As well as generating more excitement and energy in the sector with our campaigns, we also want to provide better understanding of selling car hire and how our teams can further support the trade with their business."