Brand USA, the official tourism marketing organisation for the United States of America, has launched a new training platform where agents can learn about the destination in their own time, at their own pace.
The USA Discovery Program is an online training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry sell this land like never before.
By taking interactive quizzes, including regional tests and experience themed, agents become qualified as a USA Specialist and will be recognised and regarded for their qualifications and expertise, and will also receive invitations to exclusive events, roadshows and the chance to participate in fam trips to the USA.
As the Program develops, agents will also have the chance to become part of a community where they can share knowledge, ask questions and take part in exclusive live events and webinars.
For details see www.usadiscoveryprogram.co.uk