Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There stil...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Exclusive offers to Borneo from Premier

Exclusive offers to Borneo from Premier

Friday, 14 October 2016 09:39

Premier Holidays has unveiled exclusive twin-centre offers to Borneo for 2017, with savings for couples.

 Demand for New Bristol Hotel ahead of its opening

Demand for New Bristol Hotel ahead of i…

Friday, 14 October 2016 09:22

With the highly anticipated opening of the new Bristol Harbour Hotel fast approaching (October 17), Harbour Hotels reports that it has seen ‘a substantial number’ of bookings in advance of...

Omega schedules exclusive packages from LBA

Omega schedules exclusive packages from …

Thursday, 13 October 2016 16:51

A series of exclusive special departures will take to the skies from Leeds Bradford Airport with Omega Holidays next year to offer Northern Lights, Italy, Austria and Croatia departures along...

No doubt your company gives you excellent support both in terms of product and leads. Even so there is so much more you can do to make your business successful.

Every homeworker or agency depends on its core repeat business, those clients who are profitable and come back time after time. For whatever reason however clients disappear from this pool and it is up to you to replace them. That will keep you standing still. The secret of a sustainable business is to widen the net of potential clients by personal marketing.


1. Profile is important… the higher your profile the more likely you'll attract the type of clients you want to work with. So send articles to your local and regional press; get involved with local websites, offer content to them. Be bold, approach local radio stations offering comment on travel issues. Be known in your community for the person who's an authority on travel, offers great service and appropriate deals.

2. Winning clients is the easy part, keeping them is a little more challenging especially if you don't have strategies in place to achieve that. Develop a communications calendar, which will enable to you touch your existing clients in a meaningful way every 90 days or less.

3. Pick out three of your top clients and tell them how much you appreciate them. Remember! They had a choice, of providers and they decided to you use you. So tell them how much you appreciate their business. It'll do wonders and also help them to refer more clients like them to you.

4. Contact at least ten different people a week who you can tell your magic story to. How you helped people to find their dream holiday. A story well told will be remembered and your profile along with your referrals will speed up.

5. When you next get your business cards printed have your printer put your picture on it. Use the back of your card to give your guarantee, your commitment statement or list the different services or products that you provide. You'll be surprised how many people remark… "I didn't know you did that".

6. Have more than one business card. Nowadays they are inexpensive, so you can really go to town on this. Each business card could give details of the different areas of expertise. Depending on what you're speaking about will dictate which card you pull out.

7. Perfect your 'elevator statement'. Imagine you were in a lift with Simon Cowell. What would you say to him in the minute or two that you have to get him to give you his travel business! When you meet potential customers at events, parties etc, you will be amazed at how effective this is. So anyone meeting you knows instantly what you do and what the benefits are for him or her.

8. With enquiries, don't give up on that prospective client until you get the 5th 'no'. After that, you can decide whether or not they are worth pursuing. All of the top achievers go back gently but professionally at least five times before they give up. These people win 60%-80% of business.

9 Every time you win a client send them a 'Thank You' card or email.. Make them feel important and impress on them how much their business is valued.

10 Put together extra information that gives prospects and/or clients ideas on how they can enhance the holiday they have booked, or are about to book.. Maybe, (with permission) scan and send them copies of destination articles from Travel Bulletin. You'll be seen as an authority in the area and when they are ready to buy you'll be at the top of their shopping list. Everyone wants to work with an authority.

11 Have a short e-newsletter that you can give you clients and prospects. It'll need to be informative, educational and entertaining. But don’t harp on about yourself or how great you are. People want information that'll help them achieve their dreams and aspirations from their travel plans. Give them information that tells them 'What's In It For Me'. Again you'll be seen as a treasure chest of information and when they need a travel provider you'll be well positioned.

12 You get referrals now. And they may come in without you doing anything to receive them other than being good at what you do. However these referrals are in the lap of the gods. You don't have any control on whether you'll get a referral tomorrow next week, next month. Have a marketing plan that generates referrals constantly topping up your client pool. Don’t forget to ask your clients – “If you feel I’ve done a good job for you do you know anyone else that might need help with their travel arrangements” People love making recommendations!

Marketing is a bit like a polar bear in the desert… It stands out! And so should you.

twn Are you sure that you want to switch to desktop version?