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Younger Brits are ditching long holidays for shorter breaks

A James Villas' survey found that 76% of Brits would consider a European short break at any point in the future and almost a quarter (23%) of those would contemplate a short break instead of a longer holiday.

It’s younger Brits who are most tempted by a few days away, with 83% of 25 to 34 year olds considering a European short break. Of those people, this holiday option is proving so popular that 28% of the younger age bracket (25-34) surveyed would even ditch their one or two weeks abroad in favour of a short break. Only 19% of 45 to 54 year olds are willing to give up their longer holiday in favour of a short one.

The 25 to 34 year olds who would consider going on a European short-break have shown high interest in wellness escapes among other activities, with over a third (35%) saying they’d consider a health and wellbeing break. Special occasions were high on the list of getaways they would consider with 50% admitting they would think about celebrating a birthday with a short break and 37% an anniversary. Topping the list of activities was history and culture with 61% keen to get under the skin of their chosen destination.

The survey attributes the popularity of short breaks to limited annual leave, work and family commitments as the youngsters utilise weekends and bank holidays to escape for a few days in the sun.

Susie White, marketing director at the villa specialist, said: “As a nation we tend to lead busy lives and this makes a short break ideal for getting everyone together. Staying in a villa offers a base to explore the destination but with the added bonus of a private pool to enjoy after days out. For 2019 departures we have seen a 78%* rise in short break revenue and the trend continues for 2020 bookings. Given the transparency of the flight process in the market place, savvy bookers are also opting for shorter durations to take advantage of lower airfares.” 

She added: “People like their week away in the sun and it’s been an annual tradition for many Brits. It offers a long enough break from all the stresses of daily life and gives you enough time to explore and spend quality time with loved ones. We don’t think the week-long holiday will disappear but being savvy with annual leave and using bank holidays means we can add a mini-break or two into the holiday diary, too.”


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