Thailand tourism WTM

WTM UPDATE: Thailand minister outlines new tourism principles

With sustainable tourism a strong theme at this year's World Travel Market (WTM), His Excellency Weerasak Kowsurat, Thailand's minister for tourism and sports, announced the four principles for Thai tourism.

They are: to reduce inequalities and disparities; sustainability; generosity and kindness; and no compromise on safety.

Speaking at a lunch at WTM, Mr Kowsurat said he expects everyone involved in tourism in Thailand to sign up to these principles.

Mr Kowsurat emphasised the importance of the UK and European markets to Thailand, with 6.63 million visitors arriving from Europe in 2018 and a target of 985,000 UK visitors for this year. Additionally, he said that spending has increase by 2% year-on-year among British tourists and the average stay is 17 days. 

For 2019, the Tourism Authority of Thailand (TAT) is taking a broad approach to its promotions, with plans to promote some of the country's less-visited provinces, such as Ratchaburi and Satun, as well as festival tourism, such as new year celebrations. The Moto GP World Championship will be held in Thailand from October 4-6 and this is also expected to be a big drawcard for international visitors.

This month, Iconsiam, a landmark retail and entertainment destination in Bangkok will be launched from November 9-11 and on November 14, the island of Phuket will receive a boost for its culinary attractions with the launch of the Michelin Guide for Phuket.

At WTM, the Thailand Expert online programme for the travel trade was launched by TAT. The website,, offers agents training modules, destination guides, downloadable brochures, maps and images, as well as competitions, discounts and industry offers. 

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