architecture belgrade bridge 533894 WTM

WTM UPDATE: Serbia emerging as an affordable European destination with a festival focus

While Belgrade is the obvious and popular city break destination for visitors to Serbia, the National Tourism Organisation of Serbia (NTOS) was busy promoting a wide range of destinations at World Travel Market (WTM) this week.

These included the cities of Nis, Novisad and Guca. In particular, Serbia is well-known for a wide range of festivals, including Exit, a popular international music event, as well as many others. The Exit festival, held in Novisad, came about when a musician decided to keep playing until former president Slobodan Milosevic was overthrown. Novisad is the 2021 European Capital of Culture, the first time a non-EU country has received this honour, and this is expected to provide a major boost for tourism.

"In Serbia, we have a festival for everything," a spokesperson for NTOS told Travel Bulletin. "There is the Belgrade beer festival, there is a raspberry festival ... there is even a fish soup festival." 

The restoration of the monarchy has been a boon for Serbian tourism with the Crown Prince reopening royal buildings to tourists. There is a strong British connection for the Crown Prince as he was born in Claridges in London while the royal family was in exile, and Queen Elizabeth II is his godmother.

Access to Serbia is improving, according to the spokesperson with five flights a week from Luton to Belgrade on Wizz Air and Air Serbia, which has partnered with Etihad, offering flights from Heathrow. The country's secondary airport is in Nis and NTOS is encouraging more low-cost carriers to add routes in and our of this city to increase access to other parts of Serbia for visitors.

Tourism numbers have been increasing - in 2017, the country received more than 1.49 million tourists, a 17% increase on 2016, and in 2018, tourist arrivals for the first nine months increased by 15% year on year.

More News...

Warner Leisure Hotels off…

Warner Leisure Hotels offers £30 off per room in summer

Warner Leisure Hotels is offering guests savings on selected rooms between May and August 2019.

Thomas Cook Airines launc…

Thomas Cook Airines launches baggage check-in service from home

Thomas Cook Airlines has partnered with home baggage check-in experts AirPortr to launch the service from London Gatwick.

Air Mauritius launches A3…

Air Mauritius launches A330-900neo aircraft

Air Mauritius has announced the launch of new A330-900neo on direct services from London Heathrow to Mauritius.

Walkaround Sesame Street …

Walkaround Sesame Street character at Beaches Resorts now

Beaches Resorts has introduced a new Sesame Street walkaround character, Rosita, to its three resorts in Jamaica and Turks and Caicos.

Canadian Affair triples t…

Canadian Affair triples travel trade team

Canadian Affair is tripling the size of its travel trade team following a successful first six months of sales to agents.

Ramblers Walking Holidays…

Ramblers Walking Holidays launches new 2019/2020 brochure

Ramblers Walking Holidays has launched a new Autumn/Spring 2019/20 brochure featuring more than 110 itineraries to wonderful destinations around the world.  

Stronger trade strategy p…

Stronger trade strategy part of French Leave Holidays relaunch

French Leave Holidays has relaunched with the aim to establish itself as the “go to” operator for French breaks, helping agents to tap into the bespoke and immersive travel market.

Fred. Olsen’s Balmoral co…

Fred. Olsen’s Balmoral commences cruise season from Newcastle

Fred. Olsen Cruise Lines’ 1,350-guest flagship, Balmoral, has commenced its 2019/20 cruise season from Newcastle on April 21, setting sail from the Port of Tyne on an eight-night ‘Cruising German...

Princess Cruises launches…

Princess Cruises launches new 'Sapphire Princess' cocktail

Princess Cruises has announced that its new gin-based 'Sapphire Princess' cocktail is now being served on its main UK ship.

'Memorable Moments' for c…

'Memorable Moments' for couples & families at St Lucia hotel Cap Maison

St Lucian hotel Cap Maison has put together a selection of experiences for couples and families called 'Memorable Moments'. 

Butlin’s launches new men…

Butlin’s launches new menu at The Diner

Butlin’s unveils a new menu at The Diner restaurants on both the Bognor Regis and Minehead resorts.

Warner Leisure offers Ear…

Warner Leisure offers Early May Bank Holiday breaks from £205

Warner Leisure Hotels is offering guests some deals for the Early May Bank Holiday break starting from £205 per person.

Prev Next

twn Are you sure that you want to switch to desktop version?