Malaysia Airlines Tourism Malaysia WTM

WTM UPDATE: Malaysia Airlines & Tourism Malaysia announce partnership

Malaysia Airlines and Tourism Malaysia have embarked on a new global partnership deal to boost tourist arrivals into Malaysia. 

The two-year Memorandum of Understanding (MOU) was signed at WTM London 2018, witnessed by YB Datuk Mohamaddin bin Ketapi, Minister of Tourism, Arts and Culture Malaysia and Captain Izham Ismail, Malaysia Airlines’ Group CEO. It will take effect from January 1, 2019.

The two parties will jointly work towards improving tourist traffic to Malaysia from 20 key inbound markets. They have agreed to cooperate on advertising and promotional campaigns, as well as familiarization programmes for travel trade and media, among other initiatives.

Datuk Mohamaddin bin Ketapi said: “With this partnership, international tourists will be able to experience the wonders of Malaysia from the time they board our national carrier to fly to our country. Thus, I welcome everyone to discover Malaysian hospitality and explore this unique, multi-cultural destination that is modern, with comfortable facilities, yet which has a deep-rooted cultural heritage that influences everything from our language, architecture, food, festivals and more.”

Izham Ismail commented: “Tourism Malaysia is one of our longest standing partners and we are delighted to see our close cooperation renewed and extended. The deal provides a strong platform to further grow inbound tourism to Malaysia. As the national carrier, we have the most comprehensive network within Malaysia, from metropolitan cities such as Kuala Lumpur and Penang to remote areas such as Limbang and Ba’kelalan in Sabah and Sarawak.”

For those who love nature and heritage, Malaysia has five UNESCO Heritage Sites. Melaka and Penang are UNESCO heritage cities with a long history of trade and cultural influences from all parts of the world, including the British Empire.

More News...

Warner Leisure Hotels off…

Warner Leisure Hotels offers £30 off per room in summer

Warner Leisure Hotels is offering guests savings on selected rooms between May and August 2019.

Thomas Cook Airines launc…

Thomas Cook Airines launches baggage check-in service from home

Thomas Cook Airlines has partnered with home baggage check-in experts AirPortr to launch the service from London Gatwick.

Air Mauritius launches A3…

Air Mauritius launches A330-900neo aircraft

Air Mauritius has announced the launch of new A330-900neo on direct services from London Heathrow to Mauritius.

Walkaround Sesame Street …

Walkaround Sesame Street character at Beaches Resorts now

Beaches Resorts has introduced a new Sesame Street walkaround character, Rosita, to its three resorts in Jamaica and Turks and Caicos.

Canadian Affair triples t…

Canadian Affair triples travel trade team

Canadian Affair is tripling the size of its travel trade team following a successful first six months of sales to agents.

Ramblers Walking Holidays…

Ramblers Walking Holidays launches new 2019/2020 brochure

Ramblers Walking Holidays has launched a new Autumn/Spring 2019/20 brochure featuring more than 110 itineraries to wonderful destinations around the world.  

Stronger trade strategy p…

Stronger trade strategy part of French Leave Holidays relaunch

French Leave Holidays has relaunched with the aim to establish itself as the “go to” operator for French breaks, helping agents to tap into the bespoke and immersive travel market.

Fred. Olsen’s Balmoral co…

Fred. Olsen’s Balmoral commences cruise season from Newcastle

Fred. Olsen Cruise Lines’ 1,350-guest flagship, Balmoral, has commenced its 2019/20 cruise season from Newcastle on April 21, setting sail from the Port of Tyne on an eight-night ‘Cruising German...

Princess Cruises launches…

Princess Cruises launches new 'Sapphire Princess' cocktail

Princess Cruises has announced that its new gin-based 'Sapphire Princess' cocktail is now being served on its main UK ship.

'Memorable Moments' for c…

'Memorable Moments' for couples & families at St Lucia hotel Cap Maison

St Lucian hotel Cap Maison has put together a selection of experiences for couples and families called 'Memorable Moments'. 

Butlin’s launches new men…

Butlin’s launches new menu at The Diner

Butlin’s unveils a new menu at The Diner restaurants on both the Bognor Regis and Minehead resorts.

Warner Leisure offers Ear…

Warner Leisure offers Early May Bank Holiday breaks from £205

Warner Leisure Hotels is offering guests some deals for the Early May Bank Holiday break starting from £205 per person.

Prev Next

twn Are you sure that you want to switch to desktop version?