background beverage blur 1190526

WTM UPDATE: #JOMO, cutting plastic & access economy identified as three big travel trends

"Megatrends Shaping the Future of Travel", a whitepaper released at World Travel Market (WTM) by Euromonitor International, identified three major trends that are shaping the travel industry.

The joy of missing out - or #JOMO - has been identified by the market research company as a trend which reverses the notions of fear of missing out (#FOMO) and the "always on" mentality. #JOMO instead is about travel inspired by the need for authenticity, privacy and enjoying face-to-face, live experiences. In the marketplace, this is reflected in trips that include alternative travel experiences, disconnecting from everyday lives and "travel detox experiences" away from civilisation.

Reducing plastic waste is a trend discussed widely at WTM, which had a strong sustainability focus this year. According to Euromonitor's report, many travel players are taking action such as pledging to eliminate the use of plastic straws and replacing them with eco-friendly alternatives. Ryan Air, for example, has announced that all non-recyclable plastics will be removed from its aircraft by 2023.

Finally, the report identified the access economy, where goods and services are traded on the basis of access rather than ownership, as a major trend. While Airbnb and Uber are two obvious examples of this, agents need to be aware that flight booking could soon fall into this trend. Already, Voom is offering helicopter rides via an Uber-style app, the city of Dubai is testing flying taxis and Wingly offers a booking platform where private pilots take passengers on trips in a carpooling style.

"Going hand-in-hand with these trends, travellers continue to look for ever-greater personalisation and authentic experiences," said Wouter Geerts, travel research consultant at Euromonitor International. "As destinations become overcrowded and fast-paced lives are the new normal, expectations will focus on bespoke and off-the-beaten-track destinations. We expect the desire for greater personalisation to continue and grow throughout 2019."


More News...

Warner Leisure Hotels off…

Warner Leisure Hotels offers £30 off per room in summer

Warner Leisure Hotels is offering guests savings on selected rooms between May and August 2019.

Thomas Cook Airines launc…

Thomas Cook Airines launches baggage check-in service from home

Thomas Cook Airlines has partnered with home baggage check-in experts AirPortr to launch the service from London Gatwick.

Air Mauritius launches A3…

Air Mauritius launches A330-900neo aircraft

Air Mauritius has announced the launch of new A330-900neo on direct services from London Heathrow to Mauritius.

Walkaround Sesame Street …

Walkaround Sesame Street character at Beaches Resorts now

Beaches Resorts has introduced a new Sesame Street walkaround character, Rosita, to its three resorts in Jamaica and Turks and Caicos.

Canadian Affair triples t…

Canadian Affair triples travel trade team

Canadian Affair is tripling the size of its travel trade team following a successful first six months of sales to agents.

Ramblers Walking Holidays…

Ramblers Walking Holidays launches new 2019/2020 brochure

Ramblers Walking Holidays has launched a new Autumn/Spring 2019/20 brochure featuring more than 110 itineraries to wonderful destinations around the world.  

Stronger trade strategy p…

Stronger trade strategy part of French Leave Holidays relaunch

French Leave Holidays has relaunched with the aim to establish itself as the “go to” operator for French breaks, helping agents to tap into the bespoke and immersive travel market.

Fred. Olsen’s Balmoral co…

Fred. Olsen’s Balmoral commences cruise season from Newcastle

Fred. Olsen Cruise Lines’ 1,350-guest flagship, Balmoral, has commenced its 2019/20 cruise season from Newcastle on April 21, setting sail from the Port of Tyne on an eight-night ‘Cruising German...

Princess Cruises launches…

Princess Cruises launches new 'Sapphire Princess' cocktail

Princess Cruises has announced that its new gin-based 'Sapphire Princess' cocktail is now being served on its main UK ship.

'Memorable Moments' for c…

'Memorable Moments' for couples & families at St Lucia hotel Cap Maison

St Lucian hotel Cap Maison has put together a selection of experiences for couples and families called 'Memorable Moments'. 

Butlin’s launches new men…

Butlin’s launches new menu at The Diner

Butlin’s unveils a new menu at The Diner restaurants on both the Bognor Regis and Minehead resorts.

Warner Leisure offers Ear…

Warner Leisure offers Early May Bank Holiday breaks from £205

Warner Leisure Hotels is offering guests some deals for the Early May Bank Holiday break starting from £205 per person.

Prev Next

twn Are you sure that you want to switch to desktop version?