Kenya will host more than 500 tourism industry leaders from around the world at the Ecotourism and Sustainable Tourism Conference (ESTC), which will be hosted in Africa for the first time in September next year.
The Kenya Tourism Board (KTB) will co-host the event with Ecotourism Kenya with a focus on solutions to advance sustainability goals for the tourism industry. For details see www.ecotourismconference.org
Meanwhile, the destination reports that the UK continues to account for the largest number of international visitors to Kenya, with the most recent statistics showing a 15.6% share of the overall market. The number of UK tourists visiting Kenya reached more than 125,000 between January and August in both 2011 and 2012 with four of the eight months measured showing an increase in visitors in 2012 when compared to the 2011 figures.
The Kenya Tourism Board UK & Ireland is working to promote its niche products including golf, business travel, weddings and honeymoons, to widen Kenya’s appeal to the UK and Irish markets. The tourism board also aims to increase awareness of Kenya’s luxury accommodation and additional tourism offerings such as health and wellness, voluntourism, homestays and business travel and is focusing promotional activity on the range of offerings available on Kenya’s Indian Ocean coastline.
Acting director of marketing for the KTB Jacinta Nzioka Mbithi said: "We are currently working on an awareness campaign to open up new regions where we haven't had tourists before, This has been helped by new domestic carriers opening up new routes in smaller towns.
"Our other commitment is to eco-tourism. Kenya offers tourism attractions that are natural rather than man-made, so conservation is on our agenda as a priority."