Following the launch of Worldchoice TV in November last year, The Travel Network Group has announced that the show will feature only ‘all inclusive’ holidays going forward.
The All-Inclusive Holiday Show, as it will be billed, will air monthly live on Ideal World, offering exclusive all-inclusive holidays in 4-star and 5-star hotels. This new strategy has come as a result of the success of all-inclusive holidays sold on the show in comparison to other product types.
Group director of marketing at The Travel Network Group, Si Prentice, said: “Now that we have completed 13 shows we know what works and what doesn’t on this channel. The holiday products offered in the show have ranged from high end, long-haul product to UK weekend breaks and we have seen the best results come from all-inclusive short-haul holidays.”
The products offered on the all-inclusive Holiday Show include the Group’s Deal++ element with the addition of free airport parking or free lounge passes and room upgrades.
Prentice continued: “We have seen an incredible amount of customer leads from the shows that have been filtered into Members businesses, both online and high street, and they are delighted with how this national marketing channel can impact their local stores. We have made the process really easy for Members to follow by putting all the holiday product used on the show on the Group’s new Marketing Portal, which means that if a viewer watches the programme, and then goes into their local Worldchoice store to book it the next day, all the offers and availability are instantly accessible.”
Worldchoice TV will run monthly shows until January 2015.