Wightlink Ferries has launched its first campaign targeted at promoting the range of festivals which take part on the Island over the summer.
The campaign, which focuses on social and traditional media, is working under the banner #wightlive and launches just ahead of the Island’s first major music festival of the summer, The Isle of Wight Festival, which runs until June 15.
The company will be promoting the campaign throughout the summer, encouraging Facebook and Twitter fans visiting the Island, and any cultural or sporting event, to share their experiences using the hashtag.
Although promoting all cultural activities on the Island, #wightlive will focus on key festivals of which it is a sponsor, in particular the Isle of Wight Festival of the Sea from June 16-23, V-Dub Island from August 14-18, The Garlic Festival from August 16-17, Bestival from September 4-7 and Isle of Wight Cycling Festival which runs from September 13-28.
Alongside the promotion of the hashtag, the operator will be running a summer long photo-sharing competition which will invite travellers and festival goers to “take centre stage” on the Isle of Wight by framing their picture in a Polaroid-style frame, which is available as a downloadable app from a dedicated #wightlive landing page on the company's website - www.wightlive.co.uk
Anyone who posts a picture to the company's Facebook page, or tags them on Twitter or Instagram and uses the #wightlive hashtag will automatically be entered into a competition to win one of six trips to the Isle of Wight. There will also be one “Grand Festival #wightlive Winner” who will win an “Access Festivals Pass” - including travel – to the six spotlight Festivals on the Island for summer 2015.