Luxury tour operator Western & Oriental Travel is uniting the majority of its brands under the parent company’s name in a move to consolidate the businesses.

The operators says that after four years of acquiring a wide selection of operators, there is now a need to simplify both the branding and brochure production.

Each of the eight brochures will be branded W&O Travel and will be titled by their former names: - · Tropical Locations · Villa Select · Rainbow Tours · Ski Dream · Ultimate Mediterranean Experience · Kids in the Med · South American Experience · Ranch America

All past clients planning to book through W&O Travel in the future can 'rest assured' that the original Far East holiday can still be booked via the Tropical Locations team; those wanting Africa turn to the Rainbow Tours team; and classic family holidays can be booked through the Kids in the Med team.

Despite the economic downturn, W&O Travel reports it has found that sales have held up well in 2009. They credit their continuing strong relationship with the travel trade, as well as their close relationships with their suppliers.

The changes are already being implemented and the first re-styled brochure – W&O Travel: Ski Dream – is already out in the market. The rest are due to follow over the next two months and the website - wandotravel.com - is currently under construction for a November launch date.

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