‘We live it. You’ll love it’ : Barbuda makes its comeback

Despite devastation of the Category Five hurricanes that swept over the islands of the eastern Caribbean in 2017, the Antigua and Barbuda Tourism Authority has seen an increase of visitor arrivals for 2018 and significantly the launch of harder hit Barbuda’s rebrand and new tourism campaign.

Towards the close of 2018, Asha Frank, chair of tourism, culture, youth and sport affairs for the Barbuda Council, said: “It's crucial for Barbuda right now to be able to let the world know that we are back open for business and ready to welcome guests. Approximately out of the 250,000 guests that may travel to Antigua and Barbuda about 10,000 are going to Barbuda; Barbuda is significantly smaller, but it always has been. It’s a slow spark but its steady and we're rebranding because we think that we can have more customers, more tours, more guests and more tourists.

“We have a new logo and a new motto which is '#Visit Barbuda – we live it. You'll love it.' It’s still at quite an early stage but one of the great things about Barbuda is that it is a completely eco-friendly destination; eco-tourism that's our market and we're going for that independent traveller that wants the experience and to feel like when they've left that they're a Barbudan.”

Antigua and Barbuda closed 2017 with more than one million passengers from cruise and air arrivals, making it the first time the destination has ever passed such a large milestone. Tourism numbers have grown throughout 2018 with numbers up 7% year-on-year.

In a WTM interview, Colin James, CEO of the Antigua and Barbuda Tourism Authority, said: “It’s onwards and upwards and the horizon is encouraging and very bright. The feedback we have got back, particularly from UK tour operators, is that the business in Antigua is up. All in all, we've had a good year and hopefully we’ll see an even better one in 2019.”

The destination is to place a big emphasis on its romance offering for 2019. For the third successive year, Antigua and Barbuda was named the Caribbean's most romantic wedding and honeymoon destination in the World Travel Awards 2018.

This is in part thanks to no residency requirements for foreign travellers wishing to get married in a tropical setting and, as James highlights: “Whether you're coming to the island for a destination wedding or you're coming to spend your honeymoon we really make it very special. We have carved a niche out for ourselves as two beautiful islands where you can have your nuptials in an unforgettable setting and background.”


More News...

QE2 offers special rates …

QE2 offers special rates to travel agents this summer

Queen Elizabeth 2 (QE2) has announced special summer rates exclusively for travel agents as it invites them to step onboard and enjoy more for less.

Peru to get 22 new four a…

Peru to get 22 new four and five star hotels by 2021

Investments in Peru tourism sector will exceed US$789.1 million by 2021, with 22 new four and five-star hotel projects currently under construction.

CLIA announces new ship f…

CLIA announces new ship for River Cruise Conference 2019

CLIA has announced that a new river ship has been added to the River Cruise Conference, taking the total number of vessels in attendance to five. 

Great Rail Journeys acqui…

Great Rail Journeys acquires Chicago-based Vacations By Rail

Great Rail Journeys (GRJ) is increasing its presence in the US as it signed a deal to acquire Chicago-based Vacations By Rail (VBR).

Hurtigruten's MS Roald Am…

Hurtigruten's MS Roald Amundsen to be christened in Antarctica

Hurtigruten's hybrid-powered MS Roald Amundsen, in a first, will be christened in Antarctica.

JNTO launches 2020 Tokyo …

JNTO launches 2020 Tokyo Olympic campaign with Tom Daley

Japan National Tourism Organisation (JNTO) has celebrated Tokyo 2020 Olympic and Paralympic Games campaign with the launch of an ongoing collaboration with British Olympic diver, Tom Daley.

British holidaymakers at …

British holidaymakers at risk by hiring mopeds and quad bikes

British holidaymakers are putting themselves at risk by hiring mopeds and quad bikes while holidaying overseas, according to ABTA, the travel association.

Crystal Cruises unveils 2…

Crystal Cruises unveils 2022 itineraries

Crystal Cruises unveils the complete roster of 2022 itineraries for Crystal Symphony and Crystal Serenity.

Emerald Waterways is offe…

Emerald Waterways is offering savings of up to £1,000 on Emerald Harmony

Emerald Waterways' new Star-Ship Emerald Harmony is set to begin sailings along the Mekong River in less than a month.

SAS announces direct flig…

SAS announces direct flights to Scandinavian Mountains Airport from UK

Scandinavian Airlines has announced the only direct flights between the UK, from London Heathrow, and the new Scandinavian Mountains Airport for this winter.

John Herrington announced…

John Herrington announced as keynote speaker to Brand USA Travel Week

Brand USA has announced John Herrington, the first Native American astronaut, as one of the keynote speakers at the inaugural Brand USA Travel Week Europe in London from September 9-13.

Rixos Hurghada Makadi Bay…

Rixos Hurghada Makadi Bay to open doors in 2020 post renovation

Rixos Hotels has signed an agreement to manage its largest all-inclusive luxury resort on Egypt’s Red Sea Riviera.

Prev Next

twn Are you sure that you want to switch to desktop version?