‘We live it. You’ll love it’ : Barbuda makes its comeback

Despite devastation of the Category Five hurricanes that swept over the islands of the eastern Caribbean in 2017, the Antigua and Barbuda Tourism Authority has seen an increase of visitor arrivals for 2018 and significantly the launch of harder hit Barbuda’s rebrand and new tourism campaign.

Towards the close of 2018, Asha Frank, chair of tourism, culture, youth and sport affairs for the Barbuda Council, said: “It's crucial for Barbuda right now to be able to let the world know that we are back open for business and ready to welcome guests. Approximately out of the 250,000 guests that may travel to Antigua and Barbuda about 10,000 are going to Barbuda; Barbuda is significantly smaller, but it always has been. It’s a slow spark but its steady and we're rebranding because we think that we can have more customers, more tours, more guests and more tourists.

“We have a new logo and a new motto which is '#Visit Barbuda – we live it. You'll love it.' It’s still at quite an early stage but one of the great things about Barbuda is that it is a completely eco-friendly destination; eco-tourism that's our market and we're going for that independent traveller that wants the experience and to feel like when they've left that they're a Barbudan.”

Antigua and Barbuda closed 2017 with more than one million passengers from cruise and air arrivals, making it the first time the destination has ever passed such a large milestone. Tourism numbers have grown throughout 2018 with numbers up 7% year-on-year.

In a WTM interview, Colin James, CEO of the Antigua and Barbuda Tourism Authority, said: “It’s onwards and upwards and the horizon is encouraging and very bright. The feedback we have got back, particularly from UK tour operators, is that the business in Antigua is up. All in all, we've had a good year and hopefully we’ll see an even better one in 2019.”

The destination is to place a big emphasis on its romance offering for 2019. For the third successive year, Antigua and Barbuda was named the Caribbean's most romantic wedding and honeymoon destination in the World Travel Awards 2018.

This is in part thanks to no residency requirements for foreign travellers wishing to get married in a tropical setting and, as James highlights: “Whether you're coming to the island for a destination wedding or you're coming to spend your honeymoon we really make it very special. We have carved a niche out for ourselves as two beautiful islands where you can have your nuptials in an unforgettable setting and background.”


More News...

New York paves the way fo…

New York paves the way for Pride Year

With 2019 declared the Year of Pride in New York, the city has organised an LGBT extravaganza to commemorate the 50th anniversary of the Stonewall riots.

Vale Ian Leyde of Gibralt…

Vale Ian Leyde of Gibraltar Tourist Board passes away

The Gibraltar Tourist Board is sad to share the news that Ian Leyde, UK Sales Manager passed away suddenly last week.

CLIA announces two top sp…

CLIA announces two top speakers for the 2019 Conference

Cruise Lines International Association (CLIA) has announced that Kelly Craighead, CLIA president and CEO and Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises, will speak at the flagship 2019 Conference,...

Co-op Travel homeworkers …

Co-op Travel homeworkers gear up for 7th annual conference in Cyprus

The Personal Travel Agents at Co-operative Travel is set to hold its seventh annual conference in March, where more than 100 of the company’s homeworkers will gather in the city...

SeaWorld Parks adds thril…

SeaWorld Parks adds thrills and removes polystyrene

SeaWorld Parks has announced two new rollercoasters at its Busch Gardens attraction, as well as a ban on polystyrene foam dinnerware products across all 12 of its theme parks.

Abu Dhabi welcomes more t…

Abu Dhabi welcomes more than 10 mn international visitors in 2018

Abu Dhabi saw a footfall of more than 10 million international visitors in 2018, with the United Kingdom remaining the largest European source market, registering a 6% rise from 2017...

VisitGuernsey announces D…

VisitGuernsey announces Dan Snow as History Ambassador for 2019

VisitGuernsey will be working with the historian and broadcaster Dan Snow for 2019. 

Coral Adventurer is ready…

Coral Adventurer is ready to set sail with Aussie adventures

Australian Expedition cruise company, Coral Expeditions, has successfully completed the first sea trials of its new world expedition ship Coral Adventurer.

Exodus Travels Foundation…

Exodus Travels Foundation to support causes around the world

Exodus Travels has announced the launch of its new charitable venture, The Exodus Travels Foundation. 

The Only Way is Essex cas…

The Only Way is Essex cast shoot in Thailand for the start of series 24

The only way is Thailand this year for the Essex-based cast of popular reality show The Only Way is Essex (TOWIE).

John Barrowman makes a su…

John Barrowman makes a surprise visit to TUI headquarters

John Barrowman – actor, presenter and musical star – has made a surprise visit to TUI’s head office in Luton to meet employees and speak about his starring role in...

Holiday-loving Brits cutt…

Holiday-loving Brits cutting back on gastronomy and garments

British travellers are cutting back on eating out, clothing and electronic gadgets rather than cutting back on holidays. 

Prev Next

twn Are you sure that you want to switch to desktop version?