Warner Leisure Hotels has launched its summer series of new ‘extreme’ activities – including zorbing, paddle boarding and abseiling – after a third of the over-50s polled called for ‘extreme’ sports to be more accessible to their age group.
New research from the company has revealed that half of the over-50s polled said they would like to trial more extreme activities, while a third called for them to be more accessible to their age group. To meet the demands of this generation, the company is introducing zorbing to its activity schedule at Cricket St. Thomas, Somerset this summer.
It will be the first in a series of activities, including paddle boarding and abseiling, to be launched at a select number of hotels throughout the summer as part of its ‘Living Life on The Edge’ series.
From July, guests will have the opportunity to book themselves onto breaks to zorb the hills of Somerset at no additional cost.
Louise Tansey, Bourne Leisure's national sales manager, said: "The research commissioned by Warner offers agents a fantastic insight into the wants and needs of the over-50s market when it comes to their holiday choices. Things have moved on for this generation and traditionally the domestic market has been slow to keep up. This new introduction of activities offers agents the perfect selling opportunity, allowing them to easily cater for the fast paced, activity fuelled needs of those over-50s looking for an adrenaline filled break.”