Voyages to Antiquity has re-launched its loyalty programme to offer additional benefits to further reward long-standing repeat guests.

With the repeat guest booking rate sitting at 51% for this year and rising to 72% to date for forward bookings for winter 2017/18, the line is committed to rewarding its loyal following.

The revamped loyalty programme – The Voyages to Antiquity Odyssey Club – rewards past guests while encouraging new guests to repeat book and is split into three tiers, with guests moving up through the tiers as they experience more cruises.

Repeat guests can also experience dedicated reunion cruises with exclusive excursions, invitations to exclusive events in the UK and aboard, future cruise discounts, complimentary on board credit, on board upgrades, free luxury leather travel wallets and dinner with the captain.

Jos Dewing, the line's managing director, said: “Our guests are incredibly passionate about the brand and continue to choose to sail with us year-on-year. The high guest repeat rate is testament to our brand's continuous evolvement as we add new destinations and experiences to the voyages to antiquity offering.

"From November we will offer year-round cruising, following the introduction of 12 new culture-focused itineraries across Cuba and the Caribbean. Whilst the Caribbean archipelago may already be a popular cruise destination, our new winter cruises are focused on helping guests journey beyond the traditional tourist spots for a more authentic Caribbean flavour."

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