has launched a real-time online booking portal dedicated to ApartHotels and serviced apartments.

Founded to improve the identity of the serviced accommodation sector, the system provides a transparent, convenient and competitive, live booking platform that offers instant access to the world’s largest database of ApartHotel properties, with savings of up to 45% on traditional hotel rates.

The company's global portfolio features more than 550,000 properties – from studio accommodation to five-star luxury suites, all of which are selected based on location and facilities.

Commenting on the launch the company's founder and CEO, Dr David Nicholson, said: “Serviced accommodation is a great alternative to the standard hotel and will fast become a preferred option. We identified a gap in the market and developed to bring convenience and transparency to the ApartHotel sector. “From conception we aimed to dispel two myths: that serviced accommodation is costly and that booking is longwinded and difficult. The portal’s real time availability means hassle free booking and instant confirmation so we feel confident that the next 12 months will see great things for the brand."

Agents are offered commission on bookings - typically 10% which is shared between the agent and hotelier. In support of the online function, the company also offers an account management team to offer a fully personalised approach throughout the search and booking process.

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