VisitEngland, and visitor attraction operator, Merlin Entertainments, have launched a joint marketing campaign aimed at encouraging UK residents to take a short break in England this year. 


Coinciding with the run-up to the Easter break, the £500,000 campaign will run on air for five weeks with a schedule which will include 20-second peak time TV ads; e-shots and video on-demand, supported by national and local PR activity all aimed at encouraging consumers to visit 

The campaign highlights a 25% discount on the Standard Merlin Annual Pass, which gives 12 months’ access to all Merlin’s 26 English attractions, as well as other offers in the four hotels the company offers across three of its resort theme parks: Alton Towers, Chessington World of Adventures and LEGOLAND Windsor.  Merlin’s attractions also include the EDF Energy London Eye; SEA LIFE, Warwick Castle, Madame Tussauds, Thorpe Park, Dungeons, LEGOLAND Discovery Centre, and the Blackpool Tower.  


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