In the run-up to the 100th anniversary of Roald Dahl's birth and the film adaption of The BFG, VisitBritain has launched an international 'Where Giant Dreams come to Life' tourism campaign in collaboration with Disney.

The film, directed by Steven Spielberg and based on the book by Cardiff born author Roald Dahl, was filmed at locations across Britain including Blenheim Palace, London, the Isle of Skye and Bamburgh beach in Northumberland and hits UK cinemas for July 22.

The national tourism organisation’s £350,000 six-week digital and social media campaign showcases a selection of giant landmarks in Britain, including Angel of the North, Big Ben, the Isle of Skye and the lions in Trafalgar Square.

The images, and other visitor experiences across Britain, are being promoted across VisitBritain's online and social media channels adapting its #OMGB (Oh My GREAT Britain) to 'Oh My GIANT Britain.'

The campaign also wants people to upload their own images of 'giant' experiences and locations in Britain to their own social channels.

Sally Balcombe, chief executive for VisitEngland and VisitBritain, said: “Our collaboration with Disney on The BFG is a fantastic opportunity to promote to a global audience of millions an unexpected side of amazing, family-friendly moments that can only be experienced in Britain.

"By inspiring people to come and experience the best of 'GIANT' Britain we can drive growth from tourism and its economic benefits across all our nations and regions.”

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