Visit Florida has announced the acquisition of Florida Huddle.
The event, which has been operating for 37 years, is the longest running travel trade show in Florida where suppliers from around the state meet directly with domestic and international buyers of travel and travel media.
The tourism marketing corporation’s CEO Will Seccombe said: “Relationship building events that allow buyers and suppliers to have pre-arranged face-to-face appointments are a vital component of the Florida tourism industry’s marketing efforts. The acquisition of Huddle provides a great opportunity for Visit Florida to add value for our partners and offer first-hand information to travel trade professionals from around the globe.”
International travel to Florida has been growing steadily in recent years and is a major focus of the corporation’s marketing efforts. In 2011, Florida welcomed more than 12.6million international visitors who spent more than $14billion, and overseas travel to Florida increased 16.1% over 2010 levels. In comparison, overseas visits to the US increased by 5% for the same period.