Virgin Holidays is expanding its Human Nature Collection, which was launched last year to allow customers to choose responsibly when travelling abroad. Brought together in an e-brochure format, the programme makes it easier for customers to book a more responsible trip by selecting holidays that maximise benefits to local communities and the environment.

On the back of positive feedback to the collection a number of new hotels have been added to the programme to offer customers more choice.


An addition to the Back to Nature category is Sabyinyo Silverback Lodge in Rwanda. The lodge is owned by a community trust which uses the profits generated to drive community and conservation initiatives, vital for the long term protection of the majestic mountain gorilla. The lodge is 15 minutes away from the famed “Gorillas in the Mist” Dian Fossey research centre and close to local markets where visitors can shop for handcrafted basket-ware and pottery.

Strawberry Hill in Jamaica has been added to the Small and Real category.The hotel is situated in the Blue Mountains offering views across the city of Kingston and the Caribbean Sea. Guests can team this hotel with a stay at Jakes beachfront resort to experience the island’s colonial heritage.

Other properties that have been added to the collection include Sunset at the Palms in Jamaica, Loldia House in Kenya and Ranweli Holiday Village and Chayya Village Habarana both in Sri Lanka. 

For more information see 

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