Viking Cruises

Viking Cruises reveals top Travel Trends for 2019

Viking Cruises has revealed its top six predictions for travel in 2019.

Based on current booking patterns and feedback from guests and travel trade partners, the cruise line has compiled a list of where, when, how and why travellers will explore the world in the year to come.  

Destination Portugal 

A survey of Viking’s guests carried out earlier this year placed Portugal in the top three destinations travellers would most like to visit, with the country praised for its weather, food and scenery.  The ‘Portugal’s Rivers of Gold’ river cruise, which takes guests through Lisbon, Coimbra, and Salamanca via the Douro River Valley, is one of the cruise line’s most sought-after itineraries and is already almost completely sold out for 2019. 

Wine tourism

Wine tourism to some beautiful destinations like Alsace, Provence, Tuscany and Stellenbosch is seeing a huge increase in demand. Bordeaux alone has seen an increase in visitors of 61% over the last 15 years. River cruising is one of the best ways to experience the top wine destinations in Europe. 

Art and Travel

Experiencing art whilst travelling is nothing new, with most city breaks centred around visits to art galleries and museums. However, 2019 will see travellers seeking out accommodation that incorporates art into its offering.

The cruise line owns one of the largest private collections of original Norwegian art, designed to complement the elegant, Scandi-style interior of the ships.

Culinary tours

Almost every city in the world now offers ‘foodie tours’. Recent research released by Viking found that 62% of people like to experience a destination through its food, and ABTA’s 2019 Travel Trends report states that food and drink is now the most important factor for 78% of cruise passengers.

Multi-city breaks

Reflecting the growing trend for British travellers to take shorter breaks more frequently rather than long holidays, Viking’s recent survey of over 2,000 people aged 55 and above revealed that urban escapes continue to be one of the most popular type of holidays.

Adventurous over 65s

The cruise line's research this year revealed that the over 65s are living much more adventurous and active lifestyles than ever before and that this is affecting their travel choices.  A week in the Dordogne or a long weekend in Bournemouth no longer cuts it for this generation, and when asked where they would most like to visit, over half of those aged 65+ (51%) chose the far flung Australia and New Zealand as their most popular destinations.

Wendy Atkin-Smith, managing director of Viking UK, said: “We know from the many guests we welcome each year that the over 65s are adventurous, active and culturally-curious. At Viking we have always ensured we offered a variety of excursions, providing different ways to access iconic destinations and experiences that offer real insight into the destinations that we visit all over the world.  In January 2019 Viking will be launching its full river cruise programme for 2020 as well as ocean cruise itineraries for 2020 and 2021.  Booking early will ensure guests receive the best value possible.”


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