Uganda Tourism has launched its debut marketing campaign in the UK & Ireland.

Represented by UK-based marketing agency, Kamageo, Uganda is looking to promote its key tourism products to increase the number of visitors from key markets in recognition of the potential that tourism can bring to its economy.

Stephen Asiimwe, the CEO of the Uganda Tourism Board (UTB), said: "For the first time ever, Uganda will have public relations and marketing representatives in our three major source markets - North America, Ireland & UK and German speaking Europe."

Tim Henshall, Kamageo’s MD, added: “As well as its world-famous mountain gorillas, the country has a wealth of national parks, an abundance of wildlife, incredible lakes and waterways including the Nile, truly outstanding birding and a wide range of adventure activities. You can make it ‘Your Uganda’ by choosing out what matches your personal dreams.”

‘Your Uganda’ will be the country’s consumer campaign in the UK and Ireland encouraging tourists to discover their very own Uganda. This campaign has launched with a national TV sponsorship on National Geographic Wild for a four-week period focusing on Uganda’s wildlife experiences.

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