Turkish Airlines has introduced 'Shop&Miles', an alternative way of using miles accumulated in the airline’s mileage reward programme.

In response to the increasing popularity of online shopping, the new option allows programme members to purchase items either with miles or cash or by using a combination of miles and cash.

A new shopping site has been created by the carrier and members now have the opportunity to spend their miles for goods displayed on the site as an alternative to the traditional use for travel and transportation.

As an added bonus, by using the Shop&Miles site, members will accrue additional miles for cash spent when purchasing from the collection.

The range of products offered by Shop&Miles includes more than 5,000 items, with the main groups including dolls and toys, home appliances, computers, bags and wallets, electrical appliances, electronics, home and kitchen appliances, textiles, gifts and accessories, hobby and games, stationary, personal care and health, car accessories, perfumes and cosmetics, watches and glasses, travel and experience, sports and outdoor, umbrellas, telephone and mobile, suitcases and the ‘Turkish Airlines Private Collection’.

In addition to the website, a printed catalogue for Shop&Miles items will be available in the seat pocket on flights and designated shopping kiosks will be placed at various locations in the airline’s hub airport, Istanbul Ataturk.

For more information visit www.turkishairlines.com

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