According to data collected by LateRooms.com late searches for London hotel rooms increased dramatically in line with the tube strike this week.
From Wednesday an across-the-board double digit increase in hotel searches for the city was noted as commuters sought to stay overnight in the capital rather than risk lengthy journeys home caused by the strike.
Analysis of same day searches on the company’s mobile app revealed two spikes.
Between 07:00 – 9:00 on August 5, searches for that same night were up 187.5% when compared to searches made during the same time in the previous week.
And, between 21:00 – 23:00, searches were up 261.9% on the same time the previous week.
Andrea Tarpey, spokesman for the hotel reservation site, said: “We know that people are increasingly comfortable in using mobile apps to make late or spontaneous bookings, and in fact 40% of bookings made on our app are for stays the same day. But the London searches we saw through the app during this week’s tube strike show that significantly more people were searching for a late stay in the city.”