The Travel Network Group has reported a surge of marketing uptake from members following the launch of its latest summer marketing campaigns, aimed at helping the group’s membership stimulate bookings in their local markets and encourage footfall.
The campaigns, with themes that include ‘Welcome to your World’, targeted at the cruise and touring sectors and ‘Picture this’, a campaign focused on the emotions of making family holiday memories, have now launched to members across the group’s entire brand portfolio, with supporting materials that include flash banners, window materials, social media campaigns and web banners.
The creative element of both campaigns has been designed in-house and takes a multi-channel approach with direct marketing, TV, social media and High Street in-store materials. For the first time a video has also been produced to show members the best way to use the campaigns in their local marketplace.
A new initiative for the campaigns is the launch of a competition where members’ customers can be entered to win £500 worth of holiday spending money with their travel agent. All members have to do is fill in a form where they enter their customer’s details, and the winner will be selected at random on October 1.
Si Prentice, TTNG's group marketing director, The Travel Network Group, said: “With a great deal of the ‘lates’ market now sold, we wanted to help members keep their windows and retail environments fresh and give them a reason to reach out to customers. Members have already reported that ‘The Welcome to the World’ campaign is helping to drive long-haul sales.
“The traction we are achieving with our Members, and their engagement with our central marketing offering, continues to go from strength to strength with many of our Members now opting into taking many, if not all of our central marketing initiatives. We also saw more than 240 members attend our recent ‘online week’ when we hosted webinars on social media, e-marketing and online marketing.”