The Travel Network Group has announced details of its ‘Time of your life’ and ‘It’s here’ campaign, running until July, and has now distributed materials to more than 300 members who have opted into using the marketing content in their stores, social media channels and websites.

The ‘Time of your Life campaign’ focuses on the importance of a family holiday.

Si Morris-Green, group marketing director for the association, said: “We all know the importance of a family holiday and that in so many ways experiences are better than gifts, and this has been well documented recently by psychologist and best-selling author Oliver James. In a study, published earlier this year, he explains that family holidays are valued by children, both in the moment and for a long time afterwards in their memory. His research says it’s all about sharing ice creams as a family and moments of time when your interests are genuinely taken into account. So if you are spending money on something, it’s pretty clear that the holiday option makes more sense, says the study.

“The study doesn’t tell us anything we don’t already know as an industry, but as a Group, we feel it’s important to constantly communicate the allure of a family holiday, especially at a time when our national news is full of stories on Brexit and now the general election.”

The campaign uses bright, colourful and emotive imagery and a video has also been produced, which members can use across their social media channels, reflecting the fun that can be had on a family holiday.

The ‘It’s Here’ campaign is aimed to appeal to the more independent traveller, focusing on glimpses of adventure in far-away destinations. The campaign video captures exploration with an energetic sound track.

As part of their membership members will receive retail window display materials, product sales messaging, personalised campaign videos, posters, flyers and postcards, and the campaigns have been designed to go across retail, social media, video and websites.

twn Are you sure that you want to switch to desktop version?