Earlier this month The Travel Network Group launched a new intranet for its 920-strong membership to access.
The new Intranet, called The Hub, has been designed by the group’s internal marketing and digital team led by Darren Holdsworth, online manager, who says that 400 members are now online and using the new platform - and that by early March all members will have their own log-on details.
The group’s preferred business partners will also have access to areas of The Hub allowing them to interact and engage with members as well as promote their offers and incentives.
Holdsworth said: “The Hub is a new all-encompassing source of useful information for members that will build a three-way communication and engagement channel between ourselves, members and business partners, and has been developed as a direct response to what members have been asking for.”
The site includes all of the group’s campaign materials; all news from the consortium and UK travel industry press; information on webinars and training videos; a staff directory; and an events calendar. It will also enable members to download ‘free’ marketing materials and personalised videos.
Holdsworth said: “Members ask us all the time for images they can use for their own marketing and social media activities, as they quite often don’t know how or where to source them from or the copyright laws. By giving them access to a huge free database of stock images, marketing copy, logos and the like, it will save them both time and money.”
Si Morris-Green, group marketing director of TTNG, said: “Our aim with The Hub is to provide members with a central source of information where they can access everything they may need from marketing materials to the latest operator promotions and offers.
"The new platform will also allow us to interact and engage with members, and them with us and business partners like never before. Members will also have their own personal profiles set up in The Hub, allowing them to connect with other members too. It completely underpins our goal of developing a community environment when we can all engage, communicate and grow.”