Travel Technology Initiative (TTI) together with the European Tour Operators Association (ETOA) are set to launch a new hotel identification service.

Called TTIcodes, the service will offer unique hotel identifiers for every hotel used by tour operators, bedbanks and other subscribers.The TTIcodes will also be in the public domain to allow hotels to publicise their own unique codes to help avoid the confusion that is rife in the industry as it struggles with hotel names that are misspelt, wrongly translated or simply incorrect. With dynamic packaging being common-place, tour operators and others struggle with the de-duplication of multiple electronic bed-bank feeds, not knowing, for example, whether the Grand Hotel or Hotel Grande are one of the same property. TTIcodes will address this. Initially 200,000 hotels have been assigned a unique eight digit TTIcode. The service is being run by German company, GIATA and the basic offering will provide subscribers with hotels_ TTIcodes and basic address information. TTI and ETOA members will benefit from discounted pricing with the basic service starting at €202 per month.

A full launch of the service is set for October 4.

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