Travelzoo is calling on the travel industry to do more for solo travellers as it launches #SoloSeptember, a month-long initiative aimed at inspiring travel providers to offer discounts and deals for those travelling on their own.

The travel deals publisher has enlisted support from across the sector, with companies already agreeing to participate including STA Travel, Riviera Travel, Cox & Kings Travel and Holiday Extras, alongside others. The aim is to rally the travel industry to help improve options for solo travellers.

In June, a survey conducted by the company revealed that more than three-quarters of Brits have either travelled alone or are considering doing so in the future, showing solo travel is no longer a minority choice. Despite this growth, nearly half of prospective solo travellers surveyed were put off by financial concerns, with the single person supplement highlighted as particularly negative.

Revealing the full survey results at the ABTA Solo Travel Conference in mid-June, the company’s general manager, Joel Brandon-Bravo, rallied travel executives from companies across the sector to help support solo travellers. With more people from all backgrounds choosing to travel alone, including those who also holiday with families, the solo travel audience is a good source of potential customers and brand advocates.

Brandon-Bravo said: “Over the past few years, more of our members have called on us to offer better deals for solo travellers. Travelling alone is a growing choice made by travellers but many feel penalised for choosing to travel solo.

“We want to rally the travel industry to see solo travel as an opportunity, and to help people choosing to travel alone feel as valued a customer as they would while travelling with others. The stereotype of the solo traveller no longer valid; it’s not a twenty something backpacker staying in hostels and planning week to week, but increasingly older, wealthier travellers in relationships are choosing to take breaks alone to pursue their own choices and passions. We want the industry to embrace the opportunity and work together to provide better options for solo travel and remove or reduce the extra costs of travelling alone.”

A #SoloSeptember hub showcasing deals and offers for single travellers is to be launched next month at soloseptember.com

Those interested in participating in the initiative can contact Marisa McCloskey at MMcCloskey@travelzoo.com

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