Travelodge has announced it is benefitting from a £223million investment this year to help further grow its business.
The cash investment will help fuel growth and strengthen the company’s brand offering. This year the company will open 14 hotels (1,742 rooms) at an investment of £141.5m, with 12 of the openings in the UK and two in Spain.
The UK locations include four properties in London (Bethnal Green, Hounslow, Vauxhall and Walthamstow), Liverpool, Cambridge, Aylesbury, Southport, Kings Lynn, Sittingbourne, Manchester and Chertsey.
The two Spanish hotel openings will double the company's room stock to 700 and boost the number of hotels to six which includes three properties in Madrid, two in Barcelona and one in Valencia.
The first hotel is scheduled to open in spring and is located in the beach area Poblenoul in Barcelona. The new Madrid hotel is scheduled to open in the summer and is located in the Julian Camarilo commercial district.
As part of the announcement, the hotel chain is also unveiling its new room design which has been created by customers. The new room concept has taken 12 months to complete from initial research to implementation and has been overseen by a dedicated in-house interior designer.
Feedback from customers stated they wanted an inviting, functional, warm, relaxing environment, with the main focus of the room being an extremely comfortable bed. The new room includes an upgraded luxury king size bed which is deemed in the industry as the ‘Rolls Royce’ of beds, featuring an 800 pocket sprung mattress, with each individual spring designed to follow the natural contour of an individual’s body to provide the correct amount of support and comfort.
Other additions to the new room include a contemporary en-suite bathroom with a power shower, stain & water resistant carpet in a dark shade of blue, a larger desk area, new reading lights and a phone charging socket built into the bed frame.
All new hotels being opened this year will incorporate the new room design. In addition phase one of the £57million refurbishment programme, which starts in spring this year, will include a refit project to transform the company's flagship and most popular city centre hotel rooms with the new design.
By autumn 2014, more than 80% of the hotel group's ’s estate will incorporate the new room design.