James Lewis, head of partnerships at Holiday Extras said: “With passenger numbers set to fall by more than 5 per cent as a result of increased APD, the travel industry as a whole must work to ensure that the market remains buoyant by offering competitive prices for each component of a holiday. Aside from lobbying the Government to re-band the tax or scrap it all together, it is the responsibility of the travel industry to remain competitive by making a holiday continue to seem financially viable. Of course, value for money extends beyond just a flight and a hotel, and indeed starts with economical add-ons such as affordable airport parking and airport accommodation.”

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