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Travel Counsellors sees spike in bookings for 'Blue Monday'

Travel Counsellors have witnessed a reported a spike in bookings on ?Blue Monday?, as the company?s customers clamoured to escape the ?most depressing day of the year?.

The independent travel company has seen a 20% increase in customer enquiries for destinations that offer physical or mental wellbeing activities since the beginning of December, culminating in a bumper sales day on ?Blue Monday?. Travel Counsellors reported ?3.3m in sales, a 17% increase on the same time last year.

Holidaymakers? recent interest in travel experiences designed to boost mind, body and soul follows the company?s ?winter wellness? initiative, which kicked off in December. The campaign highlights worldwide locations, resorts and accommodations that offer a host of physical activities, or a focus on mindfulness, meditation and self-care.

During the December/January booking period, the company's most popular experiences have included golfing getaways and beach-side resorts with high-adrenaline water sports, horse riding, hiking or cycling. Spa treatments, yoga retreats and cookery classes also proved popular, representing over 50% of the activities booked at destinations across the globe.

Long-haul holidays to the Indian Ocean topped the company?s sales chart on ?Blue Monday?, with Mauritius and Sri Lanka amongst the top 10 destinations booked, as well as Dubai and Barbados offering equally popular beach-side escapes. 

Steve Byrne, chief executive of the travel company, said: ?We?ve seen a real uplift in bookings to wellness destinations as travellers opt for healthier, more active holidays or experiences that offer the ultimate feeling of getting away from it all. In fact, the Global Wellness Institute states that 830 million wellness trips were taken in 2017, which is 139 million more than in 2015. With the trend set to continue, the number of wellness trips taken worldwide this year could reach 1 billion.

?We?re also seeing more and more customers value travel experiences that not only offer the opportunity to feel good, but do good too, with more responsible, sustainable travel experiences that support the environment and the people in the communities our customers travel to.

?Caring for our customers? wellbeing by offering highly personalised travel arrangements and seamless, enjoyable booking experiences is key to Travel Counsellors? success story. We?re delighted to see that sales so far this month reflect the care and attention-to-detail we show to the hundreds and thousands of customers who travel with us each year.?

 



Travel Bulletin

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