According to a new survey conducted by Carnival Cruise Lines 82 per cent of travel agents feel positive about trade during 2012 – compared to 70 per cent when the last study was carried out in May.
The findings are from the company’s second Travel Agent Mood Index – a bi-annual poll that aims to gauge the level of optimism in the UK travel trade. The survey revealed that three quarters of British agents hit their sales targets during quarters two and three this year, more than predicted in May, when only half felt confident about reaching their goals.
The survey suggests agents are most confident about booking all inclusive holidays, followed by cruise holidays. Figures from November’s WTM suggest that cruising is becoming increasingly popular and that 1.72 million Britons will take an ocean cruise this year. Nearly 60 per cent of agents said the outlook for selling holidays in 2013 was good or very strong.