Trafalgar has asserted its ongoing support for its industry partners by unveiling a new 2018 trade strategy that firmly places #agentsfirst.

The company has undertaken a rigorous review of trade feedback from the trade and has taken action to improve the sales process and agents' earning potential by developing a suite of helpful tools.

They include the launch of a standalone 2018 Worldwide brochure for the first time in four years, collating holidays across Europe, the Americas, South Africa, Asia and Australasia that most appeal to UK customers; the assurance of 100% Definite Departures on all 2018 Discoveries and 2017/18 Autumn, Winter Spring journeys to provide peace of mind for customers and confidence for agents when closing sales; a new, responsive web booking engine and a new agent site that will speed up response times for the trade; and an expansion of the in-depth Urban Explorer series to include Madrid and Berlin, meaning that travellers can easily combine business trips with leisure.

Commenting on the #agentsfirst initiative, Ruth Hilton, the company's sales and business development director, said: "In responding to agents' honest feedback, we pledge to make 2018 even more effortless, fun and successful for them, thanks to the tools we’re equipping them with. Watch this space for more information about our 10% Early Payment Discount, an enhanced brochure, a new agent site, an expanded range of itineraries and countless opportunities to sell and earn more."

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