Trafalgar is set to launch a total rebranding dedicated to creating emotional and life changing holidays which leave guests with the best memories.

Consistently receiving an average of 97% in Feefo guest reviews, and having achieved a perfect 100% in June of this year, the operator's new 'Simply the Best' marketing and communications strategy encapsulates what guests communicate in their reviews - being the best.

The rebrand will be supported by four pillars, complementing the new 'Simply the Best' messaging, and conveying the enriching nature of each and every guided journey.

Meanwhile, the company has added an Ultimate Iceland trip for next year. The ten-day itinerary takes in the metropolis of Reykjavik, pays a visit to a horse farm to learn about the pure Icelandic breed from a local family and explores the Blue Lagoon. Prices start from £2,450 per person, land-only, and includes private VIP UK transfers.

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