The Croatian National Tourist Board recently released its official tourism statistics for the first half of 2016, revealing a 24% increase in overnight stays from UK visitors compared to 2015.

More than 36 million people globally have stayed overnight in Croatia in the first seven months of this year, and from January to July there were 1,510,829 overnight stays from UK visitors.

Overall, the coastal regions remain the favourite with 7,345,402 arrivals between January and July, an increase of 9.4% compared to the same period in 2015. Within the Adriatic areas, Istria is the most popular county with 2.1 million arrivals (11.6% growth). Continental Croatia saw a growth of 7.9% with a total of 1,048,379 tourist arrivals.

The destination has also seen a significant increase of more than 50% in Nautical Tourism arrivals from the UK in the first eight months of 2016 compared to the same period last year, highlighting its increasing popularity as a sailing destination thanks to its long coastline and picturesque islands.

Ivona Grgan, UK director for the destination’s national tourist office, said: “This year we have seen a large increase in visitors to Croatia which is a result of our thoughtfully designed promotional activities across the markets as well as our strategy of strengthening flight connections. This has resulted in increased awareness of Croatia as one of the top year-round holiday destinations.

“Croatia is the ideal choice due the country’s diversity. The Adriatic coast offers sunny beaches, islands for nautical trips and antique heritage sites for culture seekers. The lesser known inland regions are home to many rivers, high mountains and national parks, the perfect backdrop for an adventure holiday such as cycling or hiking tours.”

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