Tourism New Zealand Chairman Greg Muir has announced the appointment of Kevin Bowler as its new CEO.

Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.

He is currently CEO for start-up Yahoo!Xtra, a JV between Yahoo!7 and Telecom. During this period Mr Bowler has taken a leadership role in the digital communications industry chairing the NZ Interactive Advertising Bureau since 2008.

“We were looking for someone with demonstrable leadership skills and someone who understands the value of brands, the opportunities that the online environment offers and the challenges of operating on a global stage,” he said.

Mr Bowler will be based in Tourism New Zealand’s Auckland office and will spread his time between Wellington and Auckland offices.

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