Tourism Australia has partnered with Flight Centre to launch an integrated campaign that aims to encourage agents to sell Australia and motivate consumers to choose Australia as their next holiday destination. The 'Discover Your Australia' campaign will promote competitive lead-in airfares and will target affluent travellers aged 50 to 69 across print, online, in-store and direct to consumer marketing.

The campaign will encourage people to explore beyond the main cities and discover the wildlife and wine of other destinations such as South Australia and Tasmania.

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