Travel Bulletin

Travel Bulletin

facebook twitter Instagram Youtube Linkedin

Tourism Australia and Emirates launch campaign to tempt travellers Down Under

Tourism Australia (TA) and Emirates Airline have partnered on a national advertising campaign encouraging Brits to travel to Australia for a rejuvenating holiday experience.

The campaign runs from 7 September to the end of October and for a month next year, highlighting the convenience of flying to Australia from a range of regional airports with Emirates? one-stop services via Dubai.

The airline offers departures from Heathrow, London Gatwick, Birmingham, Manchester, Newcastle and Glasgow.

The advertisements promote a lead-in fare of ?580 to Perth (inclusive of all taxes and charges, and applicable from all UK departure points), details of which can be found on www.australia.com/emirates.

The campaign is part of a ?2 million plus spend that TA and Emirates will use to promote Australia this year ? nearly double the combined advertising investment that was committed last year. The campaign will include regional radio, print, online and outdoor activity, with executions focusing on the transformative power of a holiday in Australia.

 



Travel Bulletin

Alain Charles Publishing (Travel) Ltd
University House,
11-13 Lower Grosvenor Place,
London, SW1W 0EX, UK

T: +44 (0) 20 7973 0136

Follow Travel Bulletin

facebook twitter Instagram Youtube Linkedin