Tourism Australia (TA) and Emirates Airline have partnered on a national advertising campaign encouraging Brits to travel to Australia for a rejuvenating holiday experience.
The campaign runs from 7 September to the end of October and for a month next year, highlighting the convenience of flying to Australia from a range of regional airports with Emirates’ one-stop services via Dubai.
The airline offers departures from Heathrow, London Gatwick, Birmingham, Manchester, Newcastle and Glasgow.
The advertisements promote a lead-in fare of £580 to Perth (inclusive of all taxes and charges, and applicable from all UK departure points), details of which can be found on www.australia.com/emirates.
The campaign is part of a £2 million plus spend that TA and Emirates will use to promote Australia this year – nearly double the combined advertising investment that was committed last year. The campaign will include regional radio, print, online and outdoor activity, with executions focusing on the transformative power of a holiday in Australia.