This week saw Tourism and Events Queensland launch Australia’s Nature Coast to the UK travel trade.
Encompassing both the Sunshine Coast and Fraser Coast, this new partnership between the two Queensland regions brings together two UNESCO Biosphere Reserves side by side (the Great Sandy Biosphere and Noosa Biosphere), World Heritage listed Fraser Island, Lady Elliot Island (the most southern island on the World Heritage listed Great Barrier Reef), 47 State and National Parks, Reserves and Forests and over 200 kilometres of pristine beaches, calm rivers and waterways.
Speaking about the launch - Jan Foletta, trade and international manager for the Sunshine Coast Destination explained: "Sunshine Coast and Fraser Coast, which are adjacent to one another, have joined forces to work together, giving us a greater share with our marketing dollar. We want to increase the average length of stay to our respective regions and for people to really experience Queensland's nature at its best - in water and on land. The take-up from the industry has been amazing and we are really excited to be bringing this partnership to the UK. The UK market is hugely important to both the Sunshine Coast and the Fraser Coast, it’s the second biggest international market for us in the Sunshine Coast, beaten only by New Zealand, and it’s the number one international market for Fraser Coast”.
Danielle Andreuzzi, marketing manager at Fraser Coast Opportunities, continued "Fraser Coast has always had a strong affinity with the UK market, with high volumes of UK holidaymakers visiting Fraser Island. Alongside Sunshine Coast we are working hard to showcase what else this coastline has to offer and encourage visitors to explore a little wider, and stay a little longer. Sunshine Coast and Fraser Coast complement each other perfectly and working together we have created a really exciting product with phenomenal potential.
"There is a lot of new and exciting products on Australia’s Nature Coast – we are really excited to be launching a host of brand new immersive whale experiences, the first of their kind in Australia” added Danielle.
ANC is currently exploring a number of cooperative marketing projects with UK travel trade.
Training on Australia’s Nature Coast is available via a dedicated Aussie Specialist training module and dedicated website www.australiasnaturecoast.com which includes unique itineraries, along with accommodation, news, general information, maps and useful links.