Topland Group has announced the next phase of its plans for a mid-market hotel portfolio.
Following the acquisition of Hallmark Hotels and Menzies Hotels, the group has brought all 20 properties together under the newly extended Hallmark Hotels brand this month, to offer 2,700 rooms per night across the UK.
To complement the expansion a new website has been launched, where all the hotels can be directly booked at www.hallmarkhotels.co.uk
Executive chairman and CEO of the group, Sol Zakay, said: “I am delighted to see the continued growth and development of our hotel investment with the expansion of The Hallmark Hotel Brand. Whilst ensuring consistently high standards are maintained across the existing portfolio, Topland will continue to operate with a mandate to seek out properties of similar quality with the objective of building a £1b hotel business.”
The company has committed to investing millions in the portfolio, including a refurbishment of bedrooms, with an aesthetic and facility refresh, clean lines and a contemporary palette.
The Hallmark London Chigwell Prince Regent will be the first hotel to undergo the new look.