Thomson has now rebranded to TUI.

The company announced in December 2016 that its summer 2017 marketing campaign ‘moments’ would be the last under the Thomson brand name, paving the way for a full re-brand by the end of the year.

Jeremy Ellis, marketing director at TUI UK and Ireland, said: “The foundations for our re-brand are firmly in place and we are primed ready to become TUI. We want to ensure our customers are ready to take this exciting journey with us, so it’s really important that we communicate the transition clearly.

“A CRM campaign has been underway since May, engaging with 5m loyal customers and a special issue of our glossy magazine Discover has been sent to 1.5 million people. Customers are already used to seeing the TUI smile logo as it has been an integral part of Thomson branding for some time. TUI has also been visible in our overseas resorts for three years and on our airline livery this summer. People will now notice changes on the High Street as our 600-plus stores shift from Thomson to TUI."

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