Thomson Cruises has been revealed as the mystery brand behind the bold, new social media campaign, #NotForMe.
Used as a hashtag by 12 influential photographers, bloggers and vloggers on their social channels throughout February, #NotForMe challenges the common misconceptions about cruise holidays, using typical British humour to turn existing opinions on its head.
Over the past month, the group of intrepid explorers have been onboard Thomson Dream and Thomson Celebration, visiting the very best the Caribbean and Central America has to offer, keeping tight lipped over the fact that they are on a cruise.
From viewing the crystal waters of Antigua by helicopter, to touring the famous city of Havana in classic cars, the team shared inspirational pictures and videos across their channels, jokingly using the hashtag #NotForMe – a typical response from those who wouldn’t consider a cruise holiday.
The tongue-in-cheek campaign challenges mistaken beliefs about cruise holidays, by bringing to life the diversity of destinations visited, and cultural experiences to be had on a Thomson Cruises holiday.
The company's managing director, Helen Caron, said: “Our #NotForMe campaign is a playful way to get people thinking differently about a cruise holiday, turning common misconceptions on their head. We often hear the phrase “not for me” from people who haven’t explored what experiences a cruise has to offer. We tailor our itineraries to make sure everyone from couples to families gets the most out of their time ashore."
Image Source: Alan Brutenic