Thomas Cook has introduced a new concept, MyStyle, which offers customers an exclusive range of five-star holidays for 2011.

As part of The Style Collection – which will launch three new editions of its current brochures, Holidays With Style, Ultimate Style and Villas with Style, for 2011 – MyStyle will be a new stand-alone brochure offering affordable beachfront luxury from £459 per person.


The concept offers six properties that are exclusive to the operator in popular destinations including Mexico, Egypt, Turkey and Greece. Although each of these varies in size, look and feel, the holidays are unified by four fundamental themes: prime beachfront positions; affordable luxury with complimentary extras such as 25kg luggage allowance, free online check- in, in-flight meals and seat selection; premium quality properties; and a choice of furnished rooms, dining experiences and a variety of amenities to suit both couples and families.

As an example of prices, a seven-night stay at the five-star Hotel Marti in Icmeler, Turkey on half-board costs from £459 per person, departing on April 22, 2011.

For details see or call 0844-412 5970.

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